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Organizing Running Events: The Complete Guide to Staging a Successful Road Race

RESOURCES FOR RACE DIRECTORS


Road Race Management posts job openings and resumes of individuals seeking employment in the race directing community and the running industry as a public service for free. To make a job posting, please send details about the position including experience required, salary information, job description and the opening and closing dates for applications. To submit a resume, simply send the resume as a .pdf file or as hard copy. Submit this information by email to pstewart@rrm.com or by mail to Road Race Management Job Openings and Resumes, Road Race Management, Inc., 4940 Hampden Lane, Suite 212 Bethesda, MD 20814.


This position will be responsible to attain or exceed current and long term sales, distribution and merchandising goals in alignment with PowerBar sales targets, programs and budgets, for sports specialty accounts by fully leveraging PowerBar Sales and Marketing business capabilities, while training, mentoring and collaborating with our Sales Representatives and key accounts.  Lead, administer and actively participate with the PowerBar independent Sales Representatives servicing the Sports Retail Channel.  This position has direct account responsibilities for several key customers.

See Jobs


Director of Operations and Development
Company: Pacific Sports LLC
Posted December 24, 2009

Pacific Sports LLC is a premier sports consultation firm, dedicated to the management of top-notch multi-sport events all around the nation including triathlons, marathons, and cycling events.   The appropriate individual has a minimum of 2-3 years in event management and experienced with the management of client, sponsor, and permitting agencies.  Pacific Sports is looking for someone who can immediately spearhead the management and development of event operations plans while also identifying new business and working closely with major sponsors.  This is a full-time position reporting to the President. Key Responsibilities: Direct and manage all aspects of race production for annual events; Secure all necessary permits with municipalities and event venues; Recruit and manage contractors, crew, and volunteers for all events; Create and execute event production schedules; Financial management - budgeting and invoicing; Contract drafting and negotiation; Coordinate event planning meetings with key internal groups; Oversee sponsorship activation and assist in sponsorship acquisition; Assist in the creation and management of the annual marketing plan.  Focus on direct, online, and grassroots marketing strategies; Identify and cultivate new business opportunities. Salary and Education: Commensurate with experience of the individual.  A bachelor's degree is required. If interested and qualified, please e-mail your resume and salary requirements to jack@pacificsportsllc.com or fax to 714-978-1505. Applicant should be available by no later than January 11 and willing and able to move to Orange County, CA. 

Outside Field Representatives
Company: Somnio
Posted December 4, 2009

Outside Field Representatives for New York, New Jersey, Texas, Oklahoma, Minnesota, Wisconsin, Iowa, Pennsylvania, West Virginia

Are you an experienced independent sales rep, we have a technical product designed to help runner’s and also specialty run dealers. We have an aggressive approach to marketing, and a focused distribution model. We are looking for motivated field sales people who understand and already call on the run specialty stores.

Somnio is a new company that is growing fast so if you’re looking for a challenge and the fun of a being in, on the ground floor, with a product that represents the future of running shoes give us a call.

We aren’t just selling shoes we are solving problems.

Please send resumes to gemail@somniorunning.com


Marketing Manager
Company: Strands
Posted: December 4, 2009

We are looking for a highly motivated Marketing Manager to be a part of the Marketing Team at Strands. The job responsibilities include:
Create a strands marketing experience at a minimum of 12 sporting events each year.
Organize and outline the details of monthly marketing event to be determined by marketing directors in order to promote the Strands brand, promote the website www.strands.com, and recruit new users and partners to the site.
Promote Strands to all possible users and business partners at the event and follow-up as needed.
Work with business development unit to identify and create focus of marketing on all fronts to build the usership and revenue generating ability of www.strands.com.
Contract well known local athletes to represent Strands.com at events to help promote Strands.
Work with the marketing team to ensure cohesive initiatives at all events that build a strong public view of Strands and create business opportunities.
Organize and manage materials, logistics, meetings, vendors, suppliers, staff for events.
Perform all other duties as assigned.

                                        See Jobs


Regional Sales & Marketing Rep
Company: Sugoi
Posted: November 12, 2009

As Pacific Northwest regional sales and marketing representative for SUGOI you are our brand ambassador. You primary objectives include identifying and maximizing all sales, distribution, and marketing opportunities to ensure sales, marketing and brand development goals are achieved.
 
Primary Duties and Responsibilities:
Responsible for all sales and marketing activities within a designated territory.
Sell to and provide exceptional support and customer service to SUGOI dealers.
Meet with existing and potential new dealers on a regular and consistent basis. Minimum 80% travel required.
Identify new business opportunities, make contact with prospective customers, open new customers and expand distribution to ensure goals are achieved.
Assist dealers with managing their business. This includes assortment planning, merchandising, inventory, management, and marketing.
Identify and work with consumers to ensure all custom sales opportunities are maximized. This includes regional events, clubs, teams, corporate sales, etc.
Communicate trends, competitive information, and retailer and consumer feedback to SUGOI.
Distribute POP to dealers as necessary and assist with implementation and merchandising.
Conduct seasonal product knowledge clinics for retail staff.
Maintain relationships with existing customers through effective customer service.
Maintain regular contact and work with inside sales and customer service team assigned to territory, and work together to resolve dealer issues and improve sales and service techniques.
Identify and participate in key consumer and retail events within territory.
Utilize tools and resources available to ensure sales and marketing plans are achieved.
Assist with the annual sales and marketing plan development.
Recommend and implement new sales strategies.
Follow internal controls and company policies set by company and job function.
Contribute to the success of the company by leading or assisting with other projects and tasks as assigned.  

Sugoi Careers


Sales Representative - Northern California, Nevada
Company: SportHill, Inc.
Posted: November 12, 2009

SportHill, Inc. is looking for a sales representative for Northern California and Nevada. Applicants must have the ability to show and present product in an easy, precise manner, be willing to attend national shows, travel the territory a minimum of 4 times a year, schedule and preform regular seasonal clinics and attend special account events. Attention to detail is a must and above and beyond customer service is required. Please submit your resume to JP Berg, National Sales Manager, jpberg@sporthill.com. Compensation will be discussed with qualified applicants upon receiving resume with references.


Executive Director
Company: Houston Marathon
Posted: November 12, 2009

The Executive Director reports to the Board of Directors of the Houston Marathon Committee and is responsible for the organization's consistent achievement of its mission and financial stability.
 
In program development and administration, the Executive Director will:
 
1. Assure that the organization has a long-range strategy which achieves its mission and goals toward which it makes consistent and timely progress.
 
2. Provide leadership in developing program, organizational and financial plans with the Board of Directors and staff, and carry out plans and policies authorized by the board.
 
3. Promote active and broad participation by volunteers in all areas of the organization's work.
 
4. Maintain official records and documents, and ensure compliance with federal, state and local regulations.
 
5. Approve organization's operating procedures, policies, and standards.
 
6. Maintain a working knowledge of significant developments and trends in the race promotion industry.
 
In communications, the Executive Director will:
 
1. See that the board is kept fully informed on the condition of the organization and all important factors influencing it.
 
2. Publicize the activities of the organization, its programs and goals.
 
3. Establish sound working relationships and cooperative arrangements with community groups and organizations.
 
4. Represent the programs and point of view of the organization to agencies, organizations, and the general public.
 
In relations with staff, the Executive Director will:
 
1. Be responsible for the recruitment, employment, and release of all personnel, both paid staff and volunteers.
 
2. Ensure that job descriptions are developed, that regular performance evaluations are held, and that sound human resource practices are in place.
 
3. See that an effective management team, with appropriate provision for succession, is in place.
 
4. Encourage staff and volunteer development and education, and assist program staff in relating their specialized work to the total program of the organization.
 
5. Maintain a climate that attracts, keeps, and motivates a diverse staff of top quality people.  
 
In budget and finance, the Executive Director will:
 
1. Be responsible for developing and maintaining sound financial practices.
 
2. Work with the staff, Treasurer, and the board in preparing a budget; see that the organization operates within budget guidelines.
 
3. Ensure that adequate funds are available to permit the organization to carry out its work.
 
4. Jointly, with designated board members, conduct official correspondence of the organization and execute legal documents. 
 
Qualifications & Requirements:

Education: Undergraduate degree, at a minimum
 
Experience:

Individual should possess a minimum of  10 years of directly related experience including 3 to 5 years in a senior managerial capacity with a similar operation.

Must have direct management responsibility for large-scale initiatives involving significant dollar amounts and implications.

Extensive experience working with volunteers.
Not-for-profit experience preferred.

Skills:

Proven leadership and team building skills. Ability to build consensus, rally support around common goals and to motivate groups and individuals. Proven negotiation and mediation skills. Ability to overcome obstacles to cooperation and to foster harmonious relations.

Strong project management skills. Easily balances competing priorities, complex situations, and tight deadlines.

Ability to think strategically and creatively.

Ability to rapidly process and comprehend large amounts of detailed information consider the implications and consequences of new facts and make decisions.

Excellent written, verbal and interpersonal communications skills.  Ability to be articulate, concise, compelling and diplomatic.
 
Interested persons should send a cover letter and resume to:
R. Alton Milrany
Houston Marathon Committee
720 N. Post Oak Road, Suite 100
Houston, Texas 77024
Alton@houstonmarathon.com

Product Line Manager - Running Apparel & Accessories
Company: Brooks Sports
Posted: November 12, 2009

Product excellence is at the heart of Brooks success.  Achieving a leadership position in the marketplace requires innovative thinking and the ability to inspire all product creation shareholders.  The PLM is responsible for the seasonal direction of the apparel and accessories collections, providing leadership and merchandising expertise while monitoring the processes through on going interaction with internal and external cross functional teams.  Reports to and works closely with Director of Merchandising.  From brief to commercialization the PLM provides merchandising expertise with a comprehensive understanding of the competitive landscape.  Managing the approval process for materials, fit and prototype sign off. Ensure key calendar milestones are met for on-time delivery and adoption of styles.  Foster a collaborative work relationship with Sales, Operations, Marketing and Footwear counterparts. 

Brooks Sports


Coordinator, Community Relations
Company: Competitor Group, Inc.
Posted: November 12, 2009

Competitor Group, Inc., headquartered in San Diego, CA, is a media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. Working closely with the Director of Community relations, coordinate development of materials (print, web, email), mailings and presentations to effectively communicate road closure information for Competitor Group's series of events. The Coordinator will maintain an existing contact database and develop new relationships in each event community in an effort to build trust and understanding of road closures and alternate access routes. 
 
Minimum Qualifications
Bachelor's degree preferred

Strong communication skills, including public speaking and presentations

Ability to write clear, concise directions and copy for road closure materials

Comfortable with cold calling affected businesses, hotels, neighborhood groups

Experience in community relations/public relations

Proficiency in the use of computers for word processing, data base management, MS Office

Our company offers a relaxed environment, friendly staff, competitive salary and employee benefits package including 401(k) matching.  
 
If interested and qualified, please send resume or C.V., cover letter with salary history and requirements to jobs@competitorgroup.com

Coordinator, Public Relations
Company: Competitor Group, Inc.
Posted: November 12, 2009

 
Competitor Group, Inc., headquartered in San Diego, CA, is a media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. Under the direction of the Public Relations Manager, the Public Relations Coordinator will support the marketing department's communications efforts by assuming responsibility for of a range of projects involving media relations, external communications, creative efforts and social media to support Competitor events.
 
Minimum Qualifications
 
Candidates should have a degree in communications, public relations, journalism, marketing, or a related field and at least three (3) years of increasingly responsible professional level experience in public relations or media.
 
Our company offers a relaxed environment, friendly staff, competitive salary and employee benefits package including 401(k) matching. 
 
If interested and qualified, please send resume or C.V., cover letter with salary history and requirements to jobs@competitorgroup.com

Medical Coordinator
Company: Competitor Group, Inc.
Posted: November 12, 2009

Competitor Group, Inc., headquartered in San Diego, CA, is a media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. The medical coordinator will coordinate resources necessary for successful execution of Competitor Group's medical team programs and services. This includes directly working with the Medical Director and local doctors/captains in each event city, providing administrative support, resources and tools to effectively recruit, confirm, retain and train volunteers for each event. 
 
Minimum Qualifications
 
Bachelor's degree preferred
Knowledge and interest in sports medicine is an asset
Experience in volunteer management
Proficiency in the use of computers for word processing, data base management, MS Office
 
Our company offers a relaxed environment, friendly staff, competitive salary and employee benefits package including 401(k) matching. 
 
If interested and qualified, please send resume or C.V., cover letter with salary history and requirements to jobs@competitorgroup.com

 


Manager, Operations
Company: Competitor Group, Inc.
Posted: November 12, 2009

Competitor Group, Inc., headquartered in San Diego, CA, is a media and event entertainment company dedicated to the endurance sports industry of running, cycling and triathlons. The Manager, Operations will lead one operations team for a group of 5-8 events, with a focus on course design and implementation.  The manager will also guide and oversee all other operational aspects of the race at a macro level, including start line, finish line, band sites, water stations, cheer sites, medical stations, etc.  This will include designing all band sites, cheer sites and medical stations which requires a keen sense of direction and understanding of the scope of the event.
 
The position will include high-level coordination with city special events offices, police, traffic control, local contractors, vendors and management of staff to aid the successful execution of the event, and as such will require a significant amount of travel, often for up to a week at a time.
 
The position will also require the ability to work in a high-pressure, deadline-oriented environment with the added ability to multi-task.  All this must be done in a professional manner with the ability to work well in a team atmosphere.
 
Minimum Qualifications:
 
5 Years experience in design, implementation and coordination of running courses.
Detail oriented and organized.
Ability to multi-task and work on many divergent tasks simultaneously.
Ability to lead and manage a team of internal and contracted staff to implement the operations of the event.
Ability to create and manage budgets.
Computer design skills a plus.
Bachelors Degree Preferred
 
Our company offers a relaxed environment, friendly staff, competitive salary and employee benefits package including 401(k) matching. 

If interested and qualified, please send resume of C.V., cover letter with salary history and requirements to jobs@competitorgroup.com

 


Regional Sales Representatives: Texas, New York, D.C.
Company: Competitor Group
Posted: October 26, 2009

Competitor Group is looking for a self-motivated individuals who are hungry to make a difference in their job and make money for themselves. Qualified candidates will be outgoing, goal-oriented and have a passion for adventure and the active lifestyle.  In this growth position, you will be fully responsible for specific region while selling print and digital advertising for all Competitor Group publications, including the regional editions of Competitor Magazine, as well as the Competitor Group's national titles: Triathlete, Inside Triathlon, and VeloNews. You will also sell regional event sponsorships and other marketing opportunities while maintaining and up-selling existing clients and developing new business. We provide a flexible, fun, non-corporate environment with tremendous growth opportunities.
 
Essential Duties and Responsibilities include the following. Other duties may be assigned.
 
*         Manage and maintain Regional accounts
*         Lead generation and new business creation
*         Developing and presenting of sales materials
*         Create new revenue opportunities for clients
*         Coordination of all production with Art Department
*         Maintain client database
*         Attend local events and trade/consumer shows
*         Client collections
 
Bachelor's degree (B. A.) from four-year College or university; or a minimum of three years related sales experience; or equivalent combination of education and experience.  Microsoft Word, Excel, Sales Database and Power Point experience preferred.
 
Compensation: Draw against commission.
 
We offer a relaxed environment, a friendly staff, health benefits, vacation and a 401K with employer matching.
 
Qualified candidates are encouraged to send resume or C.V., cover letter with salary history and requirements to jobs@competitorgroup.com

Custom Sales Manager
Company: Pearl Izumi
Posted October 26, 2009

The Custom Sales Manager (CSM), working within the context of the Company's overall strategy, will develop and implement an effective business plan that will establish Pearl Izumi as a key provider of custom apparel. The business will support a long term strategy that aligns with the consumer focus of the organization and is both profitable and scalable. The position will be accountable for managing and delivering revenue targets. The CSM will align and assist in building a focused and compact team that supports the multiple facets of the custom-team apparel business. The role will work closely with Sales, Product, International and Operations divisions to ensure that a dependable fulfillment business and custom supply chain are can grow in revenue and distribution over time. The CSM will be in an entrepreneurial position that will require a broad business experience within the apparel arena. The ability to provide various methods of leadership including Strategic planning, project management, process implementation, sales within the organization is essential. 

Apply for this position


Customer Service Representative
Company: Team Estrogen
Posted October 26, 2009

Team Estrogen is a Portland, OR area online retailer of women's cycling, triathlon and fitness apparel. We are dedicated to meeting the needs of every woman who wants to ride her bike, run, or exercise in comfort and style. We are a small, but growing company seeking employees that share our passion for fitness, and our enthusiasm for providing excellent customer service and an unmatched selection of technical apparel for women. 

Apply for this position


Job Openings with the New York Road Runners
Posted as of August 25, 2009

Career Opportunities

New York Road Runners is a not-for-profit organization dedicated to promoting the sport of running for health, recreation, and competition. Founded in 1958 with a membership of 47, NYRR now has a full-time staff of more than over 100 employees and a growing membership base of more than 40,000 members from every U.S. state and over 100 countries. NYRR produces more than 100 events per year, including the prestigious ING New York City Marathon.

New York Road Runners is an Equal Opportunity Employer

http://www.nyrr.org/about/jobs.asp

Senior Manager, Marketing Partnerships
Company: New York Road Runners
Posted September 17, 2009
 This position will serve as a liaison between New York Road Runners (NYRR) sponsorship clients and NYRR's internal production teams; Communications and Brand Management, Event Production and Development Registration, IT and Event Scoring to produce cutting edge, strategic, well executed programming for NYRR. It also requires demonstrable leadership internally with direct reports and colleagues, and proven management experience which includes the development of employees. This is a highly visible, collaborative position which requires multi-tasking, juggling of priorities, leadership, patience and team work. Key responsibilities are built upon the intersection of client strategy, NYRR brand strategy and top notch client service in a high paced, ever changing environment. 

If interested and qualified, please e-mail your resume and salary requirements to: humanresources@nyrr.org
or mail to to New York Road Runners
Attn: Human Resources
9 East 89th Street, New York, NY 10128

Resumes

Tracy Connolly

5318 18th Ave North, St. Petersburg, FL 33710 (727) 744-4026 tracy_connolly@yahoo.com

My professional background is in the hospitality industry and many of my skills and personal focus can be beneficial in the Sports Events arena.

I would be great at helping you with:

Community Relationships and Public Relations
Branding and Marketing
Membership Retention
Securing and Maintaining Sponsorships
Volunteer Coordination
Fundraising
Event Planning
Office/Computer work

I am very flexible with regards to salary, hours and days worked, job duties, travel and the option to work from my home.

RESUME

Associate Director of Sales February 2005 to Current Sirata Beach Resort and Conference Center, St. Pete Beach, FL

Responsible for customer solicitation, cultivation and relationship building
Plan and coordinate meetings, events and tradeshows
Contract negotiations
Maintain relationship with community
Market resort via e-mail blasts, bulk mail, web-site, community and print
Manage and train sales and convention services team

Professional Accolades:

3rd Quarter 2006 Manager of the Quarter
2006 Manager of the Year
Maryland Sales Manager March 2002 to January 2005
Annapolis Marriott, Annapolis, MD
Establish new business as well as maintain relationships with existing customers

Plan and execute group meetings and events
Contract negotiations
Operations mentor to sister hotels in Ft. Lauderdale
Government liaison for Delegates and Senators during Legislative Sessions

Professional Accolades:

2004 Manager of the Year
2004 recipient of Tribute to Women in Industry Award

COMMUNITY INVOLVMENT

Pancreatic Cancer Action Network "Purple Stride" 5K May 30, 2009 and May 22, 2010 (Annual)

Event Director

Created event committee, secure sponsors, fundraising support, event logistics, marketing via web-site, e-mail blasts and print materials, maintain relationship with community.

Over 400 participants

Raised over $47,000.00 for the Pancreatic Cancer Action Network.

Motion Sports Management - Steering Committee St. Pete Beach Classic/ Bay to Bay

Responsible for Health and Fitness Expo and Sponsorships

Recruit vendors, plan and execute expo, race liaison for community, sponsorships recognition

Additional Involvements:

Board of Directors - St. Pete Road Runners
Trithis, Inc - Sand Key Triathlon- Volunteer Coordinator
2007/2008 Clearwater Ironman 70.3 – Aid station captain
Marathon Competitor
Triathlon Competitor
Team in Training fundraiser and participant
Relay for Life fundraiser and participant


Steven L. "Hammy" Handwerker

421 Kelburn Rd., #213, Deerfield, IL 60015 http://www.linkedin.com/in/stevehandwerker

Phone: 312.375.9500 E-mail: slhcomm@hotmail.com
2009 Publicity Club of Chicago Gold and Silver Trumpets Award Winner
2009 International Association of Business Communicators/Chicago Bronze Quill Award Winner
Sports Marketing and Public Relations Professional

Domestic and international, B2C and B2B sports marketing, PR and communications expert. Strategically positions clients as industry leaders. Top-quality strategic, multitasking, writing, creative, team and budgetary skills. Sees details and big picture. Quick, thorough study and relationship builder. Fluent Spanish, conversational German, Portuguese and Hebrew.

EXPERIENCE

Director of Public Relations, The San Jose Group, Chicago, Ill. 2008 – March 2009 downsizing

Hispanic marketing communications agency. Staff, project, budget management; writing, editing; social media; new business.

Clients: U.S. Cellular, Illinois Bureau of Tourism, ComEd, The San Jose Group.

 Created U.S. Cellular’s first-ever Hispanic Heritage Month mobile technology downloads (national flags & ringtones),

generating 6,500 downloads, 600,000 print, broadcast & online media consumers in 12 U.S. markets.

 Strategy & planning team member for ComEd annual back-to-school and holiday-season special events for youth.

 Through social media and traditional media relations, secured SJG coverage in PRWeek (2x), AdAge, P&C Hispanic,

HR Magazine, Negocios Now, HMW, and others.

 Won numerous awards for U.S. Cellular and IBOT work.

 Improved staff skills, efficiency and division profitability; expanded services, social media and internal communications.

Principal, SLHCommunications, Inc., Chicago, Ill. 2001 – Present

Domestic, global marketing communications; athlete, event management & operations; sponsorship, licensing negotiation, contracts; media planning, buying; media relations; crisis communications; look-of-venue; trade shows; travel marketing; database marketing; VIP service; new business; staff management; philanthropy; professional photography – news, corporate, industrial, sports & affairs.

Clients: USA: Sports Engine USA, Inc., TN Sunglasses, Valdora Cycles, Inc., Lava Belt, Philadelphia Triathlon in Fairmount Park, Gulf Coast Tri., Timberman Tri., Lakeshore Marathon, Elkhart Lake Int’l Tri., Hammerfest Tri., Chann McRae, Roy Pirrung, Harris County (Tex.) Flood Control Dist.; GER: Quelle Challenge Roth, Kohler Haardman, Lucia Kuehner, Bernd Eichhorn; BRA: Oscar Galindez, Fabio Carvalho; ARG: Barbara Buenahora; ITA: Daniel Fontana; EST: Margus Tamm; CAN: Luc Morin, Eric Roy.

 Quelle Challenge Roth re-branding PR renewed event’s global significance. Generated record amount of global media coverage – at least 12 nations on 5 continents, developed one of few sub-8-hour pro fields in triathlon history, initiated course redesigns, special bonuses, contracts & marketing for world’s largest Ironman & destination travel race (3,677 athletes, 35,000 expo visitors, 100,000+ spectators; $1.5MM marketing budget).

 PR for inaugural Philadelphia Tri. (1,400 athletes, 3,500+ spectators) generated regional, national & global media coverage: 5 TV networks, 1 radio station, 2 dailies, 5 magazines. Managed external PR support.

 Built Philadelphia Tri. two-day expo – 20+ vendor sales; look-of-venue; negotiations; day-of management.

 Elkhart Lake site redesign increased event capacity & registration revenue by 33% in one year.

 Conceived, produced Starved Rock/Hammerfest Tri. race & expo, $31,000+ net per year for Ottawa, Ill. visitors center.

 Chicago Fire look of venue; event marketing; mascot; game operations; CONCACAF Gold Cup Chicago support operations.

 World-class & second-tier pro athletes’ visibility & sponsorship assets brought to new levels.

 Sports Engine’s MOTORTABS and Valdora’s PHX new product launch media relations.

 Pioneered full-service public relations & news distribution for triathlon worldwide.

 Location photography published worldwide – editorial, sports, formal affairs, industrial, product, and real estate.

Director, Brand Development and Marketing, USA Field Hockey, Colorado Springs, Col. 2008

National governing body & Olympic team. Brand building, marketing & management; expo, advertising, merchandise, partnerships, sponsorship sales; look-of-venue; special Beijing Olympics logo design; fund-raising strategy; budget, staff, change management.

 Created & grossed $11,000 in new USAFH-branded merchandise sales with one-week lead time.

 $3,200+ in last-minute expo vendor space sales for national championships.

 Identified & initiated collection of approximately $18,000 in past-due sponsorship & advertising sales receivables.

 Created special, Beijing Olympics-themed field hockey logo and USAFH’s first-ever brand standards.

 Created, produced "Believe. Belong." Olympic team video to motivate thousands of young hockey players.

 Created "Postcards from Beijing" media relations campaign & sponsored gear for Beijing fans & player giveaways.

 Planned & managed look-of-venue for national championships week (seven hockey pitches, expo, medical, etc.)

 Created unique public address, half-time, mascot, and other opportunities for sponsors & vendors at national tourney.

 Began ESPN The Magazine relationship to overhaul, best manage & profit from USAFH’s quarterly magazine.

 Began developing sponsorships with Williams Oil, High Sierra & high-end endemic companies.

Public Relations Specialist, PriceWeber, Louisville, Ky. 2000 – 2001

Integrated marketing communications agency.

Media relations; news conferences; writing, editing; newsletters; cross-functional project management; trade shows; branding, identity; internal communications; sponsorship activation; client relations, account management; business, staff development.

Clients: The Valvoline Company; Cummins, Inc.; Fleetguard, Inc.; Brown-Forman Beverages Worldwide; PriceWeber.

 Identified, activated Valvoline’s NASCAR sponsorship via trade show appearances, media relations & promotions.

 Initiated, managed Valvoline-Fleetguard joint media luncheon for greater impact & client cost savings.

 Initiated, managed project, change management for Valvoline newsletter redesign, increasing reliability & profitability.

 Expanded PR revenue from media relations-only to project management, sponsorship activation, new business.

 Initiation and change management of client news releases to 100% digital from hardcopy-only, improving efficiency & editors’ satisfaction. Project management for cross-functional creative & software development team.

Account Director, The Hanlen Organization, Inc., Wilmette, Ill. 1993 - 1999

Full-service public relations agency.

Media relations; public affairs, client relations, account management; news, features, white paper writing, editing; market research; trade shows, special events; award-winning custom publishing; photography management & creative; advertising, direct marketing; sales incentive programs; business development; staff supervision.

Clients: BFGoodrich Specialty Plastics; Cooper Lighting; Elkay Mfg.; Kirsch; Jameson; Seatt; BDO Seidman, LLP;

USA Group, Inc. Employee Benefits Consutling; Sikich Group, LLP; Binding Industries of America; Univshoe, Inc.; Adoption by Choice, Inc.; PSO/ICCA; Herbst LaZar Bell; Miller & Assoc.

 Created new relationships between agency, BFGoodrich and media through comprehensive media seminar on difficult-to-understand product, earning endless coverage over next five years.

 Launched Univshoe’s Casual Fridays footwear with market research, B2B and B2C news releases, special events, and turnkey Casual Friday policy handbook for human resource managers nationwide.

 Planning and operations for Kirsch news conference, golf/tennis outing, product launch party.

 Public affairs for Jameson earned City of Chicago aldermanic support, establishing ordinance mandating residential carbon monoxide (CO) detectors; national media coverage; developed a national CO council.

 Public affairs helped earn State of California building code approval of BFGoodrich’s plumbing pipe system.

 Arranged 18 interviews over six weeks for Illinois Child Care Association’s statewide broadcast media tour.

 Generated consistent, key leadership & product coverage in national consumer & trade media for BDO Seidman tax/global currency/healthcare, Kirsch, BFGoodrich, Cooper, Elkay, and Jameson/Seatt residential and commercial building products.

Student Assistant, University of Illinois Sports Information, Champaign, Ill. 1990-1991

Media relations, public relations for varsity wrestling, women’s tennis, football, basketball, and volleyball; photography assistant for all sports. Assisted network television crews as needed.

 Created pediatric ward and school visits for NCAA Div. I heavyweight champion, John Llewellyn. Secured statewide and national media coverage for teams and individual athletes.

SPECIAL SKILLS

 Avid athlete – stick-and-ball, endurance, outdoors (backpacking, camping, trail running).

 Long-time, sponsored triathlete; six-time IRONMAN competitor; mentor.

 Professional photographer.

 Microsoft Office Suite; Adobe Photoshop; Cision; Salesforce.com; AdVantage.

 AP Style.

 Fluent Spanish and German; intermediate Portuguese and Hebrew.

AFFILIATIONS

 Public Relations Society of America; Publicity Club of Chicago.

 USATriathlon; USA Track & Field.

 Jewish United Fund of Metropolitan Chicago.

EDUCATION

B.S. in Kinesiology, Minor in Communications, University of Illinois at Urbana-Champaign.

 

 


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