RESOURCES FOR RACE DIRECTORS

Publix Georgia Marathon Announces Cuties as Title Sponsor for Luckie 5K and Kids Fun Run  

Registration now open for St. Patrick’s Day’s family-fun events at Atlanta ’s Centennial Olympic Park on March 17, 2012  

ATLANTA – January 17, 2012:  US Road Sports & Entertainment Group, owners and operators of the Publix Georgia Marathon, announced Cuties California Mandarins will be this year’s official title sponsor of the Luckie 5K and Kids Fun Run events.  

The family-friendly races will be held on Saturday, March 17, 2012, and are a part of the weekend-long festivities surrounding the Publix Georgia Marathon.  The 5K is scheduled to begin at 8 a.m. EST and the Kids Fun Run at 9 a.m. at Centennial Olympic Park in downtown Atlanta .  Registration for both events is now open and can be completed online at www.georgiamarathon.com.  

“We are thrilled to be partnering with Cuties for our 5K and Kids Fun Run,” said US Road Sports & Entertainment Group’s CEO and Founding Partner Greg Laird.  “One of Cuties’ distinct characteristics is their redeeming nutritional health value, which makes them a perfect fit for our family-friendly event.”  

“Sponsoring the Luckie 5K and Kids Fun Run is a great opportunity for Cuties,” said Marc Seguin, Vice President of Marketing, North America for Paramount Farms.  “Cuties are kid-friendly because they are small and easy-to-peel, and parents love Cuties because they are a guilt-free, healthy snack – making them an energizing ‘fuel’ for the entire family.”

Kids Fun Run Age Groups & Distances:

• 4  years old and younger – 0.1 mile
• 5 and 6 years old – 0.25 mile
• 7 and 8 years old – 0.5 mile
• 9 and 10 years old – 0.75 mile 

The Publix Georgia Marathon will take place on Sunday, March 18, 2012 at 7 a.m., at Centennial Olympic Park in downtown Atlanta .  The 26.2 mile and 13.1 mile courses will travel through metro Atlanta ’s most interesting and historic areas – including the Sweet Auburn district, Inman Park , Decatur , Druid Hills , Virginia - Highland and Midtown areas.  Along the way, runners will pass landmarks, including the King Historic Site, Carter Center , four college campuses and Piedmont Park .   

Publix Georgia Marathon race weekend will also provide participants a chance to receive health and fitness tips and purchase running gear at the Publix Georgia Marathon Health & Fitness Expo held at the Georgia World Congress Center Friday-Saturday, March 16-17.  

About US Road Sports:  US Road Sports & Entertainment Group is a health and wellness company dedicated to the production of world-class endurance events.  The mission of US Road Sports is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city’s culture, identity and brand.  For each participant, US Road Sports strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health and accomplish life-altering goals while having fun.  US Road Sports provides sponsors and municipalities highly effective exposure to help maximize their presence and message in the community.   

About Cuties:  Cuties is a venture between three of the best citrus growers in California : Sun Pacific, Paramount Citrus and Fowler Packing.  Each grower has deep experience growing Clementines and understands the fine art of growing excellent quality fruit.  In 2001, Lynda Resnick, Co-Owner of Roll International (parent company of Paramount Citrus) developed the idea for the Cuties and Little Zipper was born.