RESOURCES FOR RACE DIRECTORS

Sustainable Sports Foundation taps Athletes for a Fit Planet for inaugural Marin County Triathlon and Marathon

08.08.08 -- Athletes for a Fit Planet LLC is pleased to announce it is supporting Sustainable Sports Foundation’s Marin County Triathlon and Marin County Marathon to ensure both will be environmentally responsible and sustainable events.

From inception, Sustainable Sports Foundation President Mark Liebert has made a commitment that both events will be environmentally responsible, with the goals of zero waste to landfill and carbon neutrality. The race will be powered by solar energy, waste will be recycled or composted, athletes with receive organic cotton race t-shirts, and Sustainable Sports Foundation will offset the carbon emissions from the travel of all participating athletes. FitPlanet will provide support in the planning and execution of these initiatives. 

The Olympic distance triathlon takes place October 26 in San Rafael, California along the bay just north of the Golden Gate Bridge and the marathon (full, half, 10K) takes place April 19, 2009 in the same very scenic area. 

Both events are donating ALL of their net proceeds to charity.   This year’s Marin County Triathlon will benefit The Lupus Foundation, Girls on the Run and Jenny’s Light. 

“We are excited to be working with FitPlanet to implement our environmental plans,” said Liebert. “FitPlanet brings the knowledge and depth of experience that will help make the Marin County Triathlon and Marin County Marathon environmental successes.” 

“Sustainable Sports Foundation is setting the bar very high,” said FitPlanet’s Chief Green Officer Bruce Rayner. “From zero waste to carbon neutrality, these two races will be examples of what is possible and provide important examples for other race directors to learn from.”

About Athletes for a Fit Planet

FitPlanet works with a number of multisport, running, cycling, swimming and walking race and event organizers and their sponsors and vendors to implement environmentally responsible practices at events. We focus on helping them reduce, recycle and compost waste, reduce and offset greenhouse gas emissions, minimize the environmental impact at the race site, and encourage sponsors and vendors to do the same. Also, FitPlanet provides athletes with environmental information and news on events, products and services so they can make informed choices about how to spend their money. Visit us at www.afitplanet.com or contact Bruce Rayner, Chief Green Officer, at bruce@afitplanet.com. 

About Sustainable Sports Foundation

Sustainable Sports Foundation was created by coffee and tea entrepreneur, avid triathlete and philanthropist Mark Liebert by blending together his passions for life.

As a way of giving back to the community, the Marin County Triathlon and the Marin County Marathon will be amazing annual events with all net proceeds going to charity.

At the forefront of each race will be to highlight the beauty of Marin County and how we need to take care of our world in a sustainable manner, and to keep it that way for many years to come.

For more information, please visit: www.marintriathlon.com